Within the dashboard, you'll discover interesting metrics about your organization regarding transactions, subscriptions, revenue, and more. All this information will assist you in making strategic decisions for your campaigns. Below, we'll show you how your main dashboard is structured
Timeline
On the timeline, you'll be able to see graphs showing the behavior of certain metrics.
Depending on the chosen date filter, the results will be displayed.
Interact with the graph
You can hide or show the graphs you need by simply clicking on the name
Date Filters
You can filter your data by specific periods or customize them using our date filters.
1W - One week up to today
4W - Four weeks ago up to today
1Y - One year up to the current month
MTD - Month to date, the days elapsed in the current month
QTD - Quarter to date, the last three months up to the current month
YTD - Year to date, the months elapsed in the current year
Custom (from - to) - Specific date selection as needed.
Overall Results
Here you'll see the general metrics for each conversion: new unique transactions, new subscriptions, the number of successful charges (monthly credit card charges), total revenue.
Remember that this changes according to the selected date filter.
General Metrics
If you have any questions, remember you can hover over the question mark symbol to learn what each metric means.
New suscription
Here you can see the general data of your new subscriptions, such as:
Total new subscriptions
Average value of each subscription
Total revenue from subscriptions
Active subscriptions and their total amount
Subscriptions pending charges and their total amount
Old subscriptions
Here you can see the general data of your previous subscriptions, such as:
Previous active subscriptions and their total amount
Canceled subscriptions and their total amount
Attempted new subscriptions and their total amount
Charges
Here you can find the general figures of your charges:
Total new subscriptions
Average value of each charge
Total revenue from charges
Charges from new subscriptions
Charges from old subscriptions
Refunded charges
Attempted failed charges
Unique Transactions
Here you can find the general figures of your unique transactions:
Average value of each unique transaction
Total revenue from unique transactions
Transactions and their total amount
Transactions in progress and their total amount
Attempted new transactions and their total amount
People (New!)
Here you can see the number of people who have registered through your lead forms and also the number of abandoned transactions.
Comparatives
Below the metrics box on the dashboard, you will find comparative charts for abandoned transactions vs. successful transactions and unique transactions vs. subscriptions.
These allow you to measure how many abandoned transactions you had compared to successful transactions. You can see the percentage of the metrics and the corresponding number.
Forms
In this section, you will find listings of the conversion results from the forms (ALL) or by form type (LEAD or DONATION) and/or the amount raised. The latter only applies to donation forms.
ALL: Shows the results from LEAD and DONATION forms.
Last Conversions
In this part of the dashboard, you'll see the list of the latest donors who have made donations on your afrus.app forms.
You can also download it as a report, just follow these steps:
Click on the Export button.
Next, select the type of file you prefer (it can be .CSV or .XLS).
Once you've selected the file type, click on Export.
Abandoned Transactions:
Here you can see the list of abandoned transactions so you can track your users:
With all this information, you'll be well-equipped to interpret the data our platform has for you!
You can use it to make important decisions about your new campaigns, strategies for abandoned transactions, and much more!
Keep learning more about us by clicking the button below! 👇